Good to know

AI visibility is easier to see than it was. Outcomes still aren't. What you can measure, what you can only estimate, and how to report it honestly.

Clients are right to ask about AEO. Here's what has genuinely changed in AI search, what hasn't, and what to ask before you buy it.

Notes from a Duda Vibe webinar: why experience decides what AI delivers, how to use it for admin, and why prompting well keeps you in control.

Notes from an Edinburgh Futures Institute panel on research and AI, through a maker's lens: incentive, intent, agency and who answers for the tools.

GPTBot and ClaudeBot found zero pages linked only through JavaScript in a new controlled test, and Google's own indexing crawler barely fared better.

I tested Google Stitch, Bolt.new, Lovable and Duda Vibe on a real charity build, then compared all four to building it by hand. Here's what actually won.

A practitioner's look at Similarweb's 2026 Generative AI Landscape report: platform share, citations, search behaviour, and what it means for brand visibility.