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Colorful pencils with blue and yellow cloud shapes against a light blue background
By Libby Day July 22, 2026
AEO for B2B works differently from consumer search. Here is what answer engine optimisation means for complex buying cycles and what to do about it.
Mannequin in a fur coat against a glossy red wall with bright reflections and shadows
By Libby Day July 16, 2026
A career that started in window dressing and ended in product-led marketing, and what it reveals about trust, expertise and lasting content in 2026.
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By Libby Day July 8, 2026
Search Console now tracks your social content in Google Search, AI performance reports just expanded, and Google Trends got a Gemini upgrade. Here's what it means for reporting.
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By Libby Day July 1, 2026
Close to 60% of searches now end without a click, but the AI search panic is being oversold. Here is what is actually changing, and what to do about it.
Laptop on a table beside green and orange striped fabric panels
By Libby Day June 26, 2026
Organic traffic is no longer a trustworthy single number. Here is how to build a layered reporting stack for the AI era, from the free Google base to dedicated AI visibility tools.
Bright orange lowrider car with rainbow stripes and chrome wheels at an outdoor car show
By Libby Day June 17, 2026
Off the shelf software was the safe default when building was expensive and SaaS was cheap. Neither is true now. Here is how to re-run the calculation.
Steep stone steps in a narrow close in Edinburgh's Old Town
By Libby Day June 10, 2026
Rebrands, rebuilds and growth are only painful when foundations are weak. How startups and established businesses protect digital equity and plan ahead.
By Libby Day May 27, 2026
Your SEO data looks off and your reporting feels incomplete. Here is why benchmarking has shifted in 2026, what caused it, and how practitioners are adapting their tool stacks.
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