3 Reasons Why SEO is So Important for Your Website

ONE - Build it and they will come?

No they won’t, not if they can’t find you! You can have the most beautiful looking site, with a great user experience and on the face of it a great build all in all. Sure, if you're spending a phenomenal amount of digital spend on paid advertising and funneling users to your site by other means, you will be getting traffic, at least until the ads stop - BUT if your site is not optimized for search engines, prospective clients, customers and users looking for your services or searching for what you provide have a much less chance of finding you online. 

TWO - Trust and Credibility

So not only does SEO drive organic traffic more effectively to your site, building the right foundation for your online success is important in the long game of digital marketing, getting the basics right will actually have a positive effect on all of your digital marketing efforts going forward. Being higher on the page in search engines - we mean organically here (not just by paid ads), will bill trust and credibility for your offerings and services online. We literally won’t even publish a website without basic page SEO, that’s like getting all dressed up and nowhere to go, well unless you don’t want to go anywhere...and that’s no-index baby.

THREE - Site Score

The internet is an increasingly noisy place, Google and other popular search engines - yes some people are using Bing and don’t forget YouTube and other search engines, they all rate content by a quality score, it’s all part of making the internet a better place, by helping users find good content that matches their searches. Back in the early 90’s you would see those hideously designed sites and wonder why they were so popular, you needed a pair of rose-tinted sunglasses to even look at them. It's because web and seo developers would stuff keywords into the page SEO, even if it didn’t really correspond with the written content on the web page - well thankfully that’s not the done thing now. Google and other search engine algorithms score your site based on page content and relevance to a user's search query.

There are so many aspects to consider when dissecting the content creation process, so it’s  extremely important to consider SEO as part of your overall online design and marketing efforts.